In the last aim, you created three main ways to develop your message: the poster, the leaflet or newsletter and the news release. You applied these in two other ways as well, through writing a formal letter and preparing a short article. These are all powerful written (and visual) communication tools. This second aim helps equip you to get your message across verbally to other people, at a meeting, over the phone or in an interview. As in the first aim, the activities are building blocks, helping you to develop a range of communication skills that you can use in a number of situations specific to your local group and campaign.