To draw together the findings from the evaluation and decide how the group wants to present them.
All the material you have gathered, flipcharts and pens, activity sheet 41 and about an hour.
In this activity you are pulling together your findings, deciding on the key messages you want to convey and agreeing how to present the information. You do not have to present it directly for this unit, though you may wish to, but the learning links back very well to the work you did in Unit 4 on creating a message, getting the message across and keeping the campaign alive.
You can see how your news release, presentations or Big Event might be stronger for drawing on the research and evaluation you have carried out. Remember the story of the young people from Durham and how they tackled the transport problem they faced?
There are three steps in pulling your evaluation together before you can present it.
a) First, get in your small groups in which you did your part of the evaluation, agree on your findings to the questions in the chart below and write them in the ‘small group findings’ column of activity sheet 41.
b) Now, spend a few minutes preparing to share your small group findings with the whole group. Come back together and, in turns, take five minutes each to share your key findings. Five minutes isn’t long, so you will need to be sharp and to the point. It is a good discipline for when you are speaking to an invited audience who may have other things on their minds.
c) As a whole group, you can now fill out the second column called ‘whole group findings’. You now have the essential material for your presentation.
| Results of the evaluation | ||
|---|---|---|
| Small group findings | Whole group findings | |
| What have we found out? | ||
| What’s changed? | ||
| What was the range of opinions? | ||
| What were the most common opinions? | ||
| What is the key message from what we have found? | ||
| What do people say they want to happen next? | ||
| What does the group recommend should happen next? | ||
By returning to Unit 4, you will be able to work up the best way to present your information to those you have targeted in your earlier planning. Make sure to make the most of the three ways you have collected information – visual, verbal and written. A strong presentation often combines different methods. You will probably need to produce a full written report, with the full findings, but also a shorter summary version, drawing upon the information in the chart above. You might present this through use of PowerPoint, drama, music or a display of the photos and captions. Remember though, this is not a variety show. Keep your eyes on the prize, which is to put forward your evaluation and to influence people about what needs to change. Good luck!