4.1 Creating a clear message

Cartoon illustrating topic

If you want to be heard, you need a clear message. This aim helps you develop that, using a range of methods for different audiences and occasions. Remember that, while you may find some more applicable to your situation than others, stick with them all as they build on each other and are adaptable to a wide range of circumstances. The poster helps get the essentials across in the simplest way. The newsletter and leaflet allow you to develop your position. The news release and letter help you bring the two together and target specific audiences: clear key information about the group and what you are seeking to achieve.

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