4.3 Keeping the campaign alive
You have created your message, using a range of methods. You have practised getting your message across in a variety of settings. You are as ready as you will ever be. This third aim helps you make the most of this work by getting your message out there to the right people at the right time, putting on a big event and knowing how to keep on keeping on when the going gets tough.
Throughout these activities, think back to your passport principles of sustainability and how they apply to keeping the campaign alive, particularly if you’re thinking about a big event. Don’t forget, this could be the launch of your campaign website or facebook group. What are the advantages and disadvantages of this?
